Privacy Policy


Maintaining the security of your data is a priority at Dirk and we are committed to respecting your privacy rights. We guarantee to handle your data fairly and legally at all times. We are also dedicated to being transparent about what data we collect about you and how we use it in a commercial way to include the interests of our customers and other business users.

We always ensure that all data obtained is given freely, is specific and is unambiguous. Your data will be retained for as long as you remain a customer of the company, unless you ask us to amend or remove that data. We pledge to alter, amend or put beyond use any of your data as soon as you instruct us so to do by emailing us at or telephoning on +86 131 6275 7570. Should you ever have any concerns about your rights please contact our Operations Director at

The lawful basis for processing all data is that of Legitimate Interests including:

- selling and supplying goods and services to our customers

- occasional promoting , marketing and advertising our products and services

- sending promotional communications which are relevant and tailored to individual customers

- understanding our customers behaviour, activities, preferences and needs. Improving existing products and services and developing new and improved products and services

- complying with our legal and regulatory obligations

- preventing, investigating and detecting crime , fraud or anti social behaviour

- handling customer complaints, contacts or disputes

- fulfilling our duties towards our customers and employees.

HOW WE USE YOUR DATA                                                                         


Dirk uses your personal data:

- to provide goods and services to you

- to make a tailored website available to you

- to manage any registered account(s) that you hold with us

- to verify your identity

- for crime and fraud prevention, detection and related purposes

- with your agreement, to contact you electronically about promotional offers and products and services which we think may interest you

- for market research purposes - to better understand your needs

- to enable Dirk to manage customer service interactions with you.


Because you are a valued customer of the company, we may collect data directly from you, as well as analysing your browsing and purchasing activity online and your responses to marketing communications. The results of this analysis, together with other demographic data, allows us to ensure that we contact you with information on products and offers that are relevant to you. To do so, we use software and other technology (automated processing).

Web Banner Advertising

If you visit our websites, you may receive personalised banner advertisements while browsing other websites. Any banner advertisements you see will relate to products you have viewed while browsing our websites on your computer or other devices.

These advertisements are provided by Dirk via market-leading specialist providers using ‘cookies’ placed on your computer or other devices (see further information on the use of cookies in our Cookie Policy). You can remove or disable cookies at any time - see below for further information.

Sharing data with third parties                                                                                   

Our service providers and suppliers

In order to make certain services available to you, we may need to share your personal data with some of our service partners. These include IT, delivery and marketing service providers.

Dirk only allows its service providers to handle your personal data when we have confirmed that they apply appropriate data protection and security controls. We also impose contractual obligations on service providers relating to data protection and security, which mean they can only use your data to provide services to us and to you, and for no other purposes.

Other third parties

Aside from our service providers, we will not disclose your personal data to any third party, except as set out below. We will never sell or rent our customer data to other organisations for marketing purposes.

We may share your data with:

- credit reference agencies where necessary for card payments

- governmental bodies, regulators, law enforcement agencies, courts/tribunals and insurers where we are required to do so:

- to comply with our legal obligations

- to exercise our legal rights (for example, in court cases)

- for the prevention, detection, investigation of crime or prosecution of offenders

- for the protection of our employees and customers.

International transfers                                                                                                  

To deliver products and services to you, it is sometimes necessary for us to share your data outside of the European Economic Area. This will typically occur when service providers are located outside the EEA or if you are based outside the EEA. These transfers are subject to special rules under data protection laws.

If this happens, we will ensure that the transfer will be compliant with data protection law and all personal data will be secure. Our standard practice is to use ‘standard data protection clauses’ which have been approved by the European Commission for such transfers. These clauses can be accessed here.

How long do we keep your data?

We will not retain your data for longer than necessary for the purposes set out in this Policy. Different retention periods apply for different types of data, however the longest we will normally hold any personal data is one years.


Dirk may collect the following information about you:

- your name, age/date of birth and gender

- your contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and e-mail address

- purchases and orders made by you

- your online browsing activities on our websites

- your communication and marketing preferences

- your interests, preferences, feedback and survey responses

- your location

- your correspondence and communications with us

- other publicly available personal data, including any which you have shared via a public platform (such as a Twitter feed, Instagram page or public Facebook page).

Our websites are not intended for children and we do not knowingly collect data relating to children.

This list is not exhaustive and, in specific instances, we may need to collect additional data for the purposes set out in this Policy. Some of the above personal data is collected directly, for example when you set up an online account on our websites, or send an email to our customer services team. Other personal data is collected indirectly, for example your browsing or shopping activity. We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources.

HOW WE PROTECT YOUR DATA                                                        

Our controls

Dirk is committed to keeping your personal data safe and secure.

Our security measures include:

- encryption of data

- regular cyber security assessments of all service providers who may handle your personal data

- regular scenario planning and crisis management exercises to ensure we are ready to respond to cyber security attacks and data security incidents

- regular penetration testing of systems

- security controls which protect the entire Killer Ink Ltd IT infrastructure from external attack and unauthorised access

- internal policies setting out our data security approach and training for employees.


Dirk will never ask you to confirm any bank account or credit card details via email. If you receive an email claiming to be from us asking you to do so, please ignore it and do not respond.

If you are using a computing device in a public location, we recommend that you always log out and close the website browser when you complete an online session.

In addition, we recommend that you take the following security measures to enhance your online safety both in relation to Dirk and more generally:

- Keep your account passwords private. Remember, anybody who knows your password may access your account.

- When creating a password, use at least eight characters. A combination of letters and numbers is best. Do not use dictionary words, your name, email address, or other personal data that can be easily obtained. We also recommend that you frequently change your password. You can do this by accessing your account, clicking ‘your account’, clicking ‘your data’ and selecting ‘change password’.

- Avoid using the same password for multiple online accounts.

Legal basis for Dirk processing customer personal data                                


Dirk collects and uses customers’ personal data because it is necessary for:

- the pursuit of our legitimate interests (as set out below)

- the purposes of complying with our duties and exercising our rights under a contract for the sale of goods to a customer, or

- complying with our legal obligations.

In general, we only rely on consent as a legal basis for processing in relation to sending direct marketing communications to customers via email or text message.

Customers have the right to withdraw consent at any time. Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn.

Our legitimate interests

The normal legal basis for processing customer data is that it is necessary for the legitimate interests of Dirk, including:-

- selling and supplying goods and services to our customers

- protecting customers, employees and other individuals and maintaining their safety, health and welfare

- promoting, marketing and advertising our products and services

- sending promotional communications which are relevant and tailored to individual customers

- understanding our customers’ behaviour, activities, preferences, and needs

- improving existing products and services and developing new products and services

- complying with our legal and regulatory obligations

- preventing, investigating and detecting crime, fraud or anti-social behaviour and prosecuting offenders, including working with law enforcement agencies

- handling customer contacts, queries, complaints or disputes

- managing insurance claims by customers

- protecting Dirk, its employees and customers, by taking appropriate legal action against third parties who have committed criminal acts or are in breach of legal obligations to Dirk

- effectively handling any legal claims or regulatory enforcement actions taken against Dirk

- fulfilling our duties to our customers and colleagues.

Right to Object

Individuals have the right to object to processing based on legitimate interests, direct marketing or for any other reason supplied by that individual. If an individual objects to processing, we must stop processing data unless we can demonstrate that there are compelling legal reasons or claims. In brief, we must stop processing data immediately, and deal with this or any objection free of charge.

We will inform individuals of their right to object at the point of first communication and presented separately from any other information.

Cookies Policy                                                                              

What are cookies?

Like most websites, Dirk websites use cookies to collect information. Cookies are small data files which are placed on your computer or other devices (such as 'smartphones' or ‘tablets’) as you browse this website. They are used to ‘remember’ when your computer or device accesses our websites. Cookies are essential for the effective operation of our websites and to help you shop with us online. They are also used to tailor the products and services offered and advertised to you, both on our websites and elsewhere.

Information collected

Some cookies collect information about browsing and purchasing behaviour when you access this website via the same computer or device. This includes information about pages viewed, products purchased and your journey around a website. We do not use cookies to collect or record information on your name, address or other contact details. Dirk can use cookies to monitor your browsing and purchasing behaviour.

How are cookies managed?

The cookies stored on your computer or other device when you access our websites are designed:

- on behalf of Dirk, and are necessary to enable you to make purchases on our website

- by third parties who participate with us in marketing programmes

- by third parties who broadcast web banner advertisements on behalf of Dirk

What are cookies used for?

The main purposes for which cookies are used are:

- for technical purposes essential to effective operation of our websites, particularly in relation to online transactions and site navigation

- for Dirk to market to you, particularly web banner advertisements and targeted updates

- to enable Dirk to collect information about your browsing and shopping patterns, including to monitor the success of campaigns, competitions, etc.

How do I disable cookies?

If you want to disable cookies, you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use. Further details on how to disable cookies for the most popular browsers are set out below:

For Microsoft Internet Explorer:

1. Choose the menu Tools > Internet Options.

2. Click on the “privacy” tab.

3. Select the appropriate setting.

For Google Chrome:

1. Choose Settings > Advanced.

2. Under "Privacy and security," click “Content settings”.

3. Click “Cookies”.

For Safari:

1. Choose Preferences > Privacy.

2. Click on “Remove all Website Data”

For Mozilla firefox:

1. Choose the menu Tools > Internet Options.

2. Click on the icon “privacy”.

3. Find the menu “cookie” and select the relevant options.

For Opera 6.0 and further:

1. Choose the menu "Files" > "Preferences".

2. Privacy.

What happens if I disable cookies?

This depends on which cookies you disable, but in general the website may not operate properly if cookies are switched off. If you only disable third party cookies, you will not be prevented from making purchases on our sites. If you disable all cookies, you will be unable to complete a purchase on our sites.


If you have any questions about how Dirk uses your personal data that are not answered here, or if you want to exercise your rights regarding your personal data, please contact us by any of the following means:

- phone us on: +86 131 627 575 70

- e-mail us at:

- write to us at: 2/F, Building 9, No. 800 Xiayan Road, Hangtou Town, Pudong New Area, Shanghai

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2/F,Building 9,No.800 Xiayan Road,Hangtou Town,Pudong New Area,Shanghai,China


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